For over 20 years, WorldSport has been providing clients across Africa and the Middle East with a full turnkey solution for developing and implementing innovative sport and lifestyle spectacles- authentic destination experiences where targeted audiences can truly “live the brand”. Strategically using live events, tourism experiences and broadcast media as core campaign platforms, WorldSport employs a total project management solution including delivery of major events and brand activations, television and digital content production, and consumer/VIP travel programme management.

From the Volvo Ocean Race to The Music Run, from horseraces to air shows-- WORLDSPORT events deliver measurable results for its partners against a range of strategic objectives: economic impact and development, direct commercial return, destination marketing, brand and consumer engagement, community and youth development, and CSI project fundraising.

As an agency business, WorldSport is able to operate under whatever combination of roles and remuneration structures will deliver the best strategic, commercial and operational results for its individual partner events and clients.

  • Rights Holder/ Promoter
  • Joint Venture Shareholder
  • Commercial Agent
  • Project Delivery Partner
  • Brand Activation Consultant