OUR FESTIVALS SHOWCASE UNFORGETTABLE DESTINATIONS
Vibrant, Content- driven lifestyle festivals, designed and delivered by WorldSport, offer a mix of immersive activities to a range of fans and families, whilst providing our client destinations and their partner consumer brands with a powerful showcase of their core lifestyle propositions. In a competitive market, Destination Festivals such as the Al Ain Air Championships, the Vodacom Durban July, the Cape Town Cycle Tour and the Stellenbosch Wine Festivals have captured the imagination of tens of thousands of target consumers, giving them an unforgettable taste of the host destination and keeping them coming back for more memories year after year.
- Host Destination/ Host Federation-led in partnership with Principal Sponsors
- Driven by Lead Partner business development and brand promotion targets
- Participation from multiple stakeholders, each with individual organisational development, community engagement and business turnover objectives.
- Annual cycle of planning & delivery timelines across defined management sectors: brand strategy, commercial, operational, marketing & social impact
What does WORLDSPORT offer?
• Top-level Strategy Development
• Stakeholder Engagement & Coordination (LOC)
• Festival Brand & Concept Development
• Comprehensive Destination Marketing Programme Management
• Sponsor & Commercial Partner Procurement & Servicing
• Festival Content Programme Development & Production
• Official Media Partner Negotiation & Production
• Broadcast, Digital & Social Media Content Production & Distribution
• Travel, Hospitality & Ticket Sales Management
• Turn-key Event & Activation Delivery Management
• Impact Monitoring & Reporting
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